WWGC 2025
Client
Year
2025
Industry
Non-Profit, Conservation
Challenge
The key challenge was establishing a cohesive, scalable visual system capable of unifying communications across diverse, multi-national competition stages. We needed to ensure the educational content was translated into illustrations that were simultaneously informed, compelling, and highly appealing to school-aged participants.
Solution
We executed a design strategy centered on exceptional illustration skills, treating these assets not merely as decorations, but as the primary language of the campaign. The choice of the bright yellow field reinforced the campaign's energetic and globally optimistic tone, successfully solving the need for a memorable and unifying visual brand.
Impact
The intentional use of bespoke illustrations and the energetic visual identity achieved unprecedented visual recall, effectively distinguishing the 2025 Challenge.
