PERMEA
Client
Year
2025
Industry
Skincare
Challenge
Translating complex skincare science (exosomes, liposomes, microbiome, barrier repair) into visually compelling, clear and relatable storytelling. Striking the right balance between clinical trust and emotional warmth.
Designing a consistent identity system that extends seamlessly from packaging and website to social media and digital campaigns.
Solution
We developed a sleek, modern wordmark along with a compelling system that defined and maintained impactful visual storytelling. This same system was then translated into the art direction for the brand's photo and video content with aqua gradients, translucent textures, and skin-mimicking surfaces—echoing the theme of permeability- the brand's USP.
We also crafted a minimal and interactive website to highlighting education, transparency, & ease of navigation. For their social media, we created cohesive templates, reels, and campaign visuals featuring the unique science of exosomes and liposomes, all while making science feel elegant.
Impact
We delivered a cohesive brand universe - from logo to web and social - that allowed Permea to launch across digital platforms with strong brand recall. The art direction established a signature look—clean, futuristic, and calming—differentiating Permea from typical skincare visuals. Strengthened consumer trust through transparent storytelling and consistent design language
