Phillips OneBlade
Client
Year
2025
Industry
FMCG, Consumer Electronics
Challenge
Through communication, differentiating OneBlade in a crowded grooming market where performance claims are common. This is to be achieved while balancing Philips’ global tone with locally resonant humor and visual storytelling. Creating content that works across Instagram, reels, and e-commerce placements, each with varying attention spans.
Solution
Developed the creative idea: “Don’t Beat Around the Bush” — a playful, confident line that captures the product’s precision and attitude. Designed fast-cut, high-contrast visuals combining razor-sharp typography, glowing neon accents, and sports-inspired motion cues.
We built storytelling frames by product displacement to generate curiosity - The OneBlade on a racetrack, symbolizing speed and precision. We showed an LED-ring glow around the blade to highlight tech innovation. Lastly, created Split-screen wet vs. dry use visuals demonstrating versatility.
Adapted the system into Instagram posts, reels, carousel templates, and digital banners, ensuring high visibility and engagement consistency.
Impact
We crafted a visually unique campaign that cleverly fused technology and humor, resulting in high resonance among the target demographic. The project not only drove a significant increase in brand engagement and awareness through high-performing digital creatives but also established a core design language adaptable across future OneBlade products and regional markets.
