Wild Wisdom Global Challenge 2024 Report Design
Client
Year
2024
Industry
NGO
Challenge
Translating a content-heavy document (statistics, stories, partner features, and theme-based articles) into a visually rhythmic, easy-to-navigate layout.
Maintaining WWF’s global brand consistency while refreshing the visual language for the 2024 edition’s theme: “The Ultimate Scaly Survivalists: Reptiles.”
Solution
We established an editorial grid system emphasising hierarchy, breathing space, and clean typography. Used vibrant wildlife photography, balanced with neutral WWF tones, to highlight impact stories and thematic spreads.
Created chapter openers with full-bleed imagery and subtle reptile-scale textures to connect sections under the annual theme.
Impact
The design project resulted in the successful delivery of a comprehensive 45-page publication that vividly narrates WWF’s crucial education and conservation outreach. This immediately helped WWF-India communicate its annual impact in a highly compelling and emotionally engaging way, backed by solid data.
