G20 FINAL SUMMIT DESIGN
Client
Year
2025
Industry
Development Sector
Challenge
The challenge was to showcase India’s identity as a nation where modernity and rich cultural heritage come together. For a global audience of delegates, we aimed to express this balance through design by creating a visual and spatial language that felt both contemporary and deeply rooted in Indian culture. Every element, from color and typography to environmental graphics, was crafted to reflect India’s progress, inclusivity, and timeless tradition.
Solution
A contemporary design palette was infused with India’s rich cultural diversity through the use of regional textiles. This interplay of vibrant patterns against a neutral base created a visual language that captured the spirit of a nation that is both modern and deeply rooted in its traditions.
Impact
The G20 Summit in India was a high-profile event that drew national and international attention. This visual language shaped the event’s overall design and extended across all communication materials, ensuring a cohesive and impactful experience for delegates, the media, and the public.
