Campa
Client
Year
2025
Industry
FMCG, Beverages
Challenge
The main challenge was translating the brand's long legacy into a contemporary, youth-focused aesthetic. This required designing a system capable of maintaining the visual consistency of the #JeetneKiZid campaign across all platforms, including social media, print ads, and on-ground activations. Additionally, the final design language needed to be flexible enough to easily adapt to multiple product lines and future campaign rollouts.
Solution
Our work started with a strategic analysis of the brand and its competition to map a unique campaign position. We then designed a modern visual toolkit featuring bold typography and motion-friendly, vibrant graphics. To ensure complete consistency, we created master templates for all media, including social, OOH, and retail. This system allowed us to embed the #JeetneKiZid campaign tagline into every visual element for high-impact recall.
Impact
The visual consistency achieved resulted in an immediate and significant increase in engagement and brand recall for #JeetneKiZid across target markets. We achieved a fully cohesive brand aesthetic across all digital and offline assets. Furthermore, we provided the client with scalable templates to ensure efficient and unified execution for future product promotions within the campaign structure.
More work
A showcase of digital, print & experiential works we have done for various industries.
